ASK MO Episode 78 Summary: IPD vs. APQP

MO老师, a prominent figure in the field of innovation and practical work, provides insights into the differences and similarities between Integrated Product Development (IPD) and Advanced Product Quality Planning (APQP) in his 78th edition of ASK MO.

Background and Definitions

IPD, initially practiced by IBM to overcome financial difficulties, is categorized under product management, focusing on streamlining product development and delivery. APQP, derived from Ford's AQP, is a quality management process tailored to enhance product development quality across the automotive industry. Both methodologies emerge from different domains, IPD being a product management approach and APQP a quality management strategy.

Key Differences

The differences between IPD and APQP are grounded in their origins, core philosophies, organizational structures, and practical applications. IPD is recognized for its holistic approach, emphasizing investment decision-making, market-based development, cross-departmental collaboration, asynchronous development patterns, reusability, and structured processes. On the other hand, APQP is structured around ensuring customer satisfaction through connected and timely steps, relying on high-level management's commitment to customer satisfaction.

Organizational Structure and Implementation

Both IPD and APQP utilize cross-functional teams, but IPD employs a two-tier team system: the Integrated Product Management Team (IPMT) for high-level decision-making and the Product Development Team (PDT) for project execution. IPD teams are tasked with meeting customer needs and achieving business objectives, encompassing roles from various sectors such as marketing, sales, and intellectual property. APQP's structure is less defined, focusing on cross-functional communication without a specific organizational method.

Success Stories and Practical Advice

IPD has been successfully implemented in various industries beyond software, such as by IBM, Boeing, Huawei, and others. APQP is mainly seen in the automotive industry, and its application in other sectors is not well-documented. MO老师 advises companies in the automotive industry to consider APQP due to its relevance, while other industries might benefit more from implementing IPD.

Conclusion

In conclusion, MO老师 supports the IPD approach for its comprehensive focus on business operations and profitability, alongside satisfying customer needs. He encourages questions and discussion through his "Innovative and Practical" group, promoting collaborative progress.